The Challenge
An operator of a large fleet of managed business jets needs to benchmark its performance versus market trends in terms of aircraft utilisation for owners and 3rd party charter customers. Specifically – this operator suspects the competitive operators are getting higher utilisation by positioning aircraft to respond to customer demand at certain locations.
Questions Answered
WINGX dashboards were able to highlight airports with strongest demand across different months, weeks, days of the week; dynamic seasonal demand for airport pairs; comparative trends in business jet activity; focus on competitive operators and their fleet positioning. WINGX supplement dashboards with presentation on key market opportunities and recommended operator response.
Overall Benefits
Having used the dashboard to browse market trends and competitive activity most relevant to current and planned fleet, Operator was able to identify potential opportunities, with WINGX customised research qualifying and quantifying these. Going forwards, Operator uses tailored dashboard to monitor the ability to exploit market risks and opportunities.
